'Cookies' are pieces of information in the form of small text files stored by a user's web browser on your hard drive, when you visit websites. Cookies help to identify the user when he or she visits a particular web page; this enables the website to work more efficiently and your visit to be personalised, for example, to simplify the login process for registered users. They also provide information to the owner of the site. Cookies collect information about internet users such as their names, addresses, email details, passwords and user preferences.
We use analytical and functionality cookies to allow us to recognise and count the number of visitors to our site and to see how visitors use the site, to enable us to improve how our site works. We also use session cookies and persistent cookies. Session cookies are temporary cookies which exist only in the period you access the site and expire once you close the browser. They allow website operators to link the actions of users during a single browser session and therefore avoid you having to re-enter information. Persistent cookies are cookies which remain on the hard drive of your computer after you have visited the website. These help us to identify you as a unique visitor and enable us to recognise you on future visits. No information is passed to third parties for marketing purposes although we may share information with third parties but only in relation to providing web or other services to you connected to the service we provide, including GoogleAnalytics, WhosOn (our live chat provider), BrightTALK (our webinar provider), AddThis (enabling sharing for social media purposes), Twitter and YouTube.
We may also collect information about your computer, including where available, your IP address, operating system and browser type, for system administration and to report aggregate information. This is statistical data about our site users’ browsing actions and patterns, and does not identify any individual.
- give us information about the number of visitors to different parts of our site and how visitors use the site;
- enhance your visit to our site, facilitate user administration including detection of mobile devices and to provide you with content tailored to your interests based on your usage of the site;
- ease your browsing experience by optimising and improving the use of webforms, analysing user behaviour to improve usability of the site and track your preferences;
- enable you to order our goods and services through our online shop, including use of a shopping basket;
- administer a customer online account, including remembering log-in details and language selection for OPPassessment and other applications; and
- understand how our online advertising and marketing campaigns and promotions are working in order to improve our site design and offers and promotions, and to assess the effectiveness of our marketing campaigns.